Unit Economics & Break-Even ToolHome / Offer Design & Pricing / Unit Economics & Break-Even Tool Unit Economics & Break-Even Calculator — Free AI Tool List Price ? List Price – the selling price of one unit of your product. This is the price customers pay before any discounts or fees. COGS (Cost of Goods Sold) ? COGS – direct costs of producing or purchasing one unit of your product. Includes materials, labor, and manufacturing costs. Variable Fees (%) ? Variable Fees – percentage-based costs that vary with sales volume. Includes payment processing fees, marketplace commissions, transaction fees. Payment processing, marketplace fees, etc. (as percentage) Returns (%) ? Returns – percentage of sales that are returned by customers. This affects your net revenue and should be included in unit economics calculations. Expected return rate (as percentage) Fixed Costs (monthly) ? Fixed Costs – monthly expenses that don’t vary with sales volume. Includes rent, salaries, software subscriptions, insurance, and other overhead costs. Rent, salaries, software subscriptions, etc. CAC (Customer Acquisition Cost) ? CAC – the total cost of acquiring one new customer. Includes marketing spend, advertising costs, sales team expenses divided by number of new customers acquired. Cost to acquire one customer 💡 What this calculates: Unit contribution margin Contribution margin % Break-even units Break-even revenue Formulas and assumptions Calculate Reset 📊 Unit Economics Results Fill out the form and click “Calculate” to see results here.
